There’s no doubt about the powerful marketing potential that Facebook offers businesses all over the world. With it boasting nearly 600 million users worldwide, you shouldnt have to think twice about harnessing the targeting capabilities and extensive reach that Facebook offers its users, businesses and advertising companies.
How do Facebook Ads work?
Facebook has made available its demographical statistics to anyone that wants to make use of Facebook Ads. Once registered you are ready to start creating your first campaign. Facebook Ads allows you to target the following demographics:
- Age
- Gender
- Birthdays
- Marital Status
- Language (eg: English and Spanish speaking users only)
- Likes (eg: targeting people who like ‘apples’ and ‘computer’)
- Group connections (eg: target people who are in a specific group)
- Fan page connections (eg: target people who like the same Page as you)
- Workplace (eg: targeting people who work at Edgars)
Facebook Targeting Example
By coming up with creative combinations of the demographics mentioned above, mixed in with some innovative and catchy titles and ad text, you can start creating some powerful and effective marketing campaigns.
Fans or website traffic?
With Facebook Ads, you can set your ad to point to either your Facebook fan page or group or alternatively you can get your Facebook ad to point directly to a landing page on your website.
What to expect:
From our extensive experience with using Facebook Ads we acknowledge the fact that having a click through rate (CTR) of over 0.5% is actually very good. You also need to keep in mind that Facebook’s minimum daily budget is around $1 – $2 dollars a day, being roughly R15 per day or R500 per month. As you can see, Facebook Ads are even available to the smaller businesses and not just the large corporates.
For more information on how you can increase your ROI through Facebook Ads, contact us now.
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