Advertising on Google – Quality vs Quantity

Many South African businesses still do not know of the opportunities that lay await in the world of online advertising. Advertising on Google can have a major impact on the amount of sales your business generates. However, the method at which your business is advertised in the online space is the critical factor in defining your online success. So how do you go about generating leads and sales in the online space? Who do you trust with your advertising budget? To answer these questions you first have to be able to identify the difference between the quality approach and quantity approach.

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Using Pay Per Click Marketing to generate new leads

Pay Per Click Marketing is one of the most effective methods of creating near-instant sales and leads. Depending on the functionality, layout and content of your website, using Pay Per Click marketing can help you generate enquiries, sales or subscriptions in just a few simple steps. There are many Pay Per Click Marketing mediums available with the more notable mediums being Google Adwords, Facebook Ads and LinkedIn DirectAds.