New technology
Augmented reality advertising… Nice!, but what is it?
For those of you that don’t know, augmented reality is the means by which a technological item can detect and identify what you are showing it through advanced object recognition and imaging software. In short, you’re cellphone can identify what brand of cigarettes you smoke just by taking a picture of it. Now that we know what Augmented reality is, what is augmented reality advertising and how does it fit into the picture?