Pay Per Click (PPC) Marketing is the method of using online mediums such as Google AdWords and Facebook to attract visitors and potential sales to your website. PPC Marketing can be split up into two different variations namely targeted advertising and brand awareness advertising.
The size of your PPC budget is not a concern
The great thing about advertising online is the fact that you do not need a huge marketing budget to do so. Unlike advertising on TV and paying a fortune, you can start off with as little as R500/month and get effective results. Once you are happy with your current ROI you can start looking at expanding your budget.
Massive reach
Companies such as Google AdWords and Facebook offer massive marketing reach. With PPC Marketing, you are able to narrow down a specific group of people or alternatively target nearly the entire online community in your country. The great thing about advertising online is the fact that you can target people who are already in the buying cycle (looking for and ready to make a purchase online).
Measurable results
As with any marketing campaign, having quality statistics on your return on investment is of great importance in deciding whether or not to carry on with your current advertising campaign. With PPC Marketing, gathering and measuring the results is extremely easy. Based on these results, the PPC consultant will then further optimise your campaign to promote further return on investment through your PPC marketing campaign.
What you should be looking for
PPC marketing consultants should always offer transparency in the form of reporting. Reports should be sent on a weekly or monthly basis. These reports are automatically created via the PPC medium they are using. Make sure you know exactly how your money is being spent by being included in these reports. Also, keep in mind that a good PPC marketing consultant will focus on conversions rather than any other metric. A high click through rate means nothing if no one is converting into sales or leads on your website. Conversions is the most important metric in PPC Marketing.
For more information on how we can further optimise your existing campaign or alternatively create a brand new PPC campaign, contact us here.
4 Comments
Making Money Online Tips · July 4, 2011 at 9:19 am
As a business or individual looking to gain exposure for yourself online, knowing whether or not it will work for you ahead of time could save you hundreds, if not thousands, of marketing dollars. That said, we are going to help you determine if you should be using pay per click advertising to market your website by outlining some pre-qualifiers and also giving you real life examples of how pay per click advertising can really help a business grow.
White label PPC · November 25, 2011 at 7:31 am
PPC advertising and advertising professionals should always provide visibility by means of coverage. Reviews should be sent on a regular or per month groundwork. These reports are immediately designed via the PPC moderate they are using. Make sure you know exactly how your money is being used by being integrated in these reports.
Pay Per Click Marketing · January 23, 2013 at 6:24 am
One of the most well known, yet ignored methods for bringing quality traffic to a blog is through the use of pay per click marketing. For anyone who isn’t familiar with the term or process, it’s simply advertising through the major search engines and paying for traffic on a pay per click basis.
CmsBuffet · July 29, 2014 at 2:37 am
The idea of Pay Per click advertising is such a great way to promote products online, it is the
leading online marketing technique nowadays. I’m grateful to find this blog.Keep up the good work!
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